Description:
Nike Air yeezy, which takes Kanye West¡¯s nickname Yeezy, draws upon the innovations from Nike¡¯s rich sporting history and fuses them with original lines, materials, and design elements that reflect West¡¯s unique style.
The Air Yeezy was developed from a strong relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith, Kanye was taken through the product creation process, the same way athletes have with Nike Design for the past 37 years. This creative partnership of Smith and West¡¯s talents as designers yielded a unique Nike Sportswear sneaker worth the wait.
The creative process of the Nike Air Yeezy shoes began with the discussion around ideas and inspirations. The shoes began to take shape through a series of drawings and samples, each pulling inspiration and reference from some of Nike¡¯s iconic innovations and rich design history, across both Basketball and Sportswear styles.
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